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ga('require', 'ecommerce'); ga('ecommerce:addTransaction', { 'id': '1234', // Transaction ID. Required. 'affiliation': 'Fresh Egg', // Affiliation or store name. 'revenue': '43.66', // Grand Total. 'shipping': '3', // Shipping. 'tax': '1.29' // Tax. }); ga('ecommerce:addItem', { 'id': '1234', // Transaction ID. Required. 'name': 'Fresh Egg', // Product name. Required. 'sku': 'AB12345', // SKU/code. 'category': 'Blue eggs', // Category or variation. 'price': '22.33', // Unit price. 'quantity': '1' // Quantity. }); ga('ecommerce:send');